Starbucks Refreshers: Website, Social and Digital Advertising
Refreshers is a flavored carbonated beverage made by Starbucks – somewhere between a soft drink and sparkling water. It’s a crowded category that’s growing rapidly as people continue leaving their diet soda. After the product went through a re-packaging and ingredient reformulation, we were tasked with creating an accompanying digital campaign. Our approach was to focus on taste and the idea of goodness, both inside and out. And campaign look and feel was intended to be fresh, ingredient focused, and as clean and minimal as the product itself.
Pre Roll Video
Snap Ads
