Microsoft Band: Digital Launch
Case Study Video
Most wearables lean toward either fitness or productivity. The Microsoft Band offered the best of both. Our challenge was to position this brand new product as the perfect hybrid—a fitness band and smartwatch all in one. The Microsoft Band gives you a better way to stay connected to what’s important to you, while also enjoying the moments that matter.
My role: Associate Creative Director on campaign advertising and video elements.
Campaign Demo and Digital Advertising
